“Until you value yourself, you won’t value your time. Until you value your time, you will not do anything with it. ”

– M. Scott Peck

I had the pleasure last week of serving coffee at this year’s TED Conference in Vancouver. 50 world class baristas on 6 beautifully designed coffee bars for 4.5 days of coffee service. We worked hard, made great coffee, and got to serve many folks who are changing the world with their companies, ideas, and/or investment.

A highlight for me was serving a cappuccino to Sergey Brin, one of the co-founders of Google, and realizing his net worth was more than (quite possibly) everyone I actually know combined. Here’s a guy who’s worth 34.3 Billion Dollars and he orders a cappuccino while having a conversation just like you and I do everyday at cafés around the world.

How did he get the life he has?

I had to remind myself that it didn’t just happen.

We all have innovative ideas on a regular basis. We have some amount of drive sometimes to get something going. A coffee shop. A roastery. Maybe a second location or an expansion. And a lot of times that drive lasts for a while and fizzles out.

M. Scott Peck wrote this book called The Road Less Traveled. It talks about the ways in which a successful life requires Discipline. It took 6 years for the book to become a best seller, but it has shaped a lot of people since then. A large portion of the book’s success, too, was due to Peck doing his own continuous self-promotion via review requests and public speaking engagements. That work and discipline begat success.

Discipline is that thing these millionaires and billionaires at the TED Conference have that brought them from idea to company to growth to success.

Discipline is why they still go to a conference to learn, engage, challenge, and be amongst peers.

So what does your daily life look like? If you’re a coffee shop owner or a manager or even a barista, does your daily routine have the discipline necessary to take you from good to great?

Being in the presence of some great people for a week made me take a look at my own discipline, past and present. I walked away from that event with clearer sense of what it will take to hit my own next level. I challenge you to think about yours.